There is no magic about what should go into a good business plan. Listed is a generic outline of the eight sections that should be included. Executive Summary Customer Need and Business Opportunity Business Strategy and Key milestones Operations Plan Management and Key personnel Financial Projections Appendices

Definitions:

Purpose

• Why we exist

Vision

• Our preferred future

Mission

• What we are in business to do and who we serve

Goals

• What we will do to address our strategic priorities (accomplish the mission)

Action Plan

• Specific tactics that will accomplish the goals, complete with dates

Operating Norms (value statements)

• How we want to work

Unconscious Competence

• We don't know what we don't know, therefore we aren't limited by it

Value Proposition

• A customer-specific, compelling and measurable statement that is co-developed with the customer, which describes specific improvements for the customer's business and how that improvement will be measured